With plans to close 33 stores across the country after a continued slump in sales, one of America's oldest retailers – JCPenney – has been having a tough time of late. A new strategy, however, is pinning turnaround hopes on a new brand muse: tapping into the Latina market.

With brands and agencies pandering to every last Hispanic linguistic and cultural stereotype in an effort to grow their appeal, Honda has launched an advert that mocks their efforts. In just 30 seconds, the advert shows how young Latinos can't be 'boxed' into a stereotype.

Is patriotism still an obsession among Americans? And do they still love their cars? In our 2014 / 15 cultural snapshot of the United States, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

With the 2014 World Cup being touted as the most connected ever, Adidas is spending more heavily on digital than television with a live 30 minute YouTube show called 'The Dugout' that allows fans to pose questions to football stars via numerous social media accounts.