Today, the average young person will have spent 10,000 hours playing online games by the age of 21. Spending such an amount of time on anything will theoretically make you an expert, and increasingly people are putting their online gaming achievements on their CV.

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulatorKim Kardashian: Hollywoodis disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

As internet-connected video devices become more widely available, there's a growing trend for live-streamed gaming. Platforms like Twitch are creating peer-controlled channels brimming with engaging user-generated content.

"Rule the red carpet!" "Take over LA!" "Date and dump celebrities!" These activities form the narrative of Kim Kardashian's smartphone gameKim Kardashian: Hollywood. It's part of an emerging genre of adventure gaming where no skill or attention is required in order to succeed.