After years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?

In 2013, Google trialled a same-day delivery service in San Francisco called Google Shopping Express. After expanding to LA and NYC, Google rolled the service out to Chicago, Boston and Washington DC in late 2014 in an attempt to challenge's Amazon's dominance.

Prime Air is Amazon's ambitiously futuristic delivery service currently in testing. If all goes to plan, by 2015 customers ordering items up to 2.2kg will be able to receive their purchases within 30 minutes of ordering them.

The UK is one of the most developed online retail markets in the world, with 82% of internet users regularly shopping online. But how can retailers recreate their brand within your home? And how can amazing service, beautiful packaging, and try-on technology bring an online brand into your bedroom?