With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message:au naturelis best. But is it anything more than a PR stunt?

When theMail on Sundaycommissioned an investigation into food banks, they imagined their readers raging at ‘something-for-nothing’ Britain. What they didn’t anticipate was an internet backlash so strong, donations to food banks in the UK shot up by more than 1,000%.

Australian surf brand Roxy has come under attack for a promotional video that features a blonde woman in bed wearing only her underwear. While some dub the video “softcore porn”, others say it is a celebration of fit athletic bodies.