Bangalore is leading the redefinition of luxury living in India, largely due to its reputation as the IT capital. "Bangalore accounts for roughly 5% of the senior management category in the IT sector, who aspire to a lavish lifestyle," explains Vestian's Shrinivas Rao.

As the Indian middle class continues to expand, Moët Hennessy is capitalising. It's creating a new line of sparkling wines made from Indian grapes that embody both affordable luxury and the country’s proud heritage.

Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.

India is famous for its complexity and diversity; to successfully capitalize on the economic potential of the spending elite, it is necessary to understand the social, regional and cultural caveats that make the country unique.