Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect and Twilight offer insights into how this creativity can be harnessed to everyone's benefit.

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

Auchan's partnership with social product development company Quirky meet the specific needs of a local market by putting customers at the heart of change, catering to a drastic shift in brand-consumer relationships.

If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.