Signal17 Nov 2014
PepsiCo's smart flavour-test marketing

When word got out that there could be a Doritos-flavoured Mountain Dew, online hysteria erupted - with more than 10,000 tweets mentioning the odd-flavoured drink. While the brand assured it's not a PR stunt, Mountain Dew was able to reach social media-using Gen Y.

PepsiCo's smart flavour-test marketing