Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

Half of teenage girls in the UK have avoided certain activities because they feel bad about their looks. Skincare brand Dove is out to tackle low female self-esteem with its new advert that tells women “you are more beautiful than you think”.

As part of its “Project Sunlight” campaign, Unilever is inviting expecting parents to consider the dangers and joys of bringing a child into the world today. Unilever is encouraging parents to share their own stories through an online portal.

Recent results of research performed by The Good Relations Group highlights the importance of brands paying attention to the three G's – Good Actions, Good Recommendations and Good Engagement. In the survey John Lewis, Amazon and Weetabix took the top three spots.