While the fast-food brand remains No. 1, it doesn’t even rank in the top 10 for the sought-after, 80 million strong cohort of US millennials, according to reports. To combat this it has launched the healthy McWrap.

People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with the recent release of their app-game hybrid campaign The Scarecrow demonstrating the power of emotional storytelling.

The UK restaurant scene is changing, with casual dining replacing traditional high-end restaurants. Following the rise in popularity of street food, upmarket fast food and quality casual dining, people no longer look for attentive service and extravagant interiors.

In a high-pressure culture, traditional routines are dissolving as people look for services that fit around their schedule. Voodoo Ray’s fuses a premium pizzeria with cocktails, music and dancing until the early hours.