The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

Who really buys an iPhone cover just because they want to protect their phone? Knowing this, French ‘fashion and tech’ retailer LICK is selling what it claims is the perfect accessory - a range of bright iPhone cases with matching nail polish.

Colourful hair, once the preserve of punks and hipsters, is mainstreaming – and hair salon Bleach is playing a major role. From fashion to beauty, 'fake' is becoming an aesthetic in its own right – not merely a better imitation of 'real'.

The Adidas 'mi adidas' programme has long given people the option to alter the colours of classic Adidas items and create truly unique sportswear. Now, through a collaboration with Instagram, photo printing has been added to the equation, pushing the boundaries of personalisation.