Signal17 Dec 2014
Channel 4 highjacks the X-Factor final

Channel 4 launched an audacious campaign this weekend – a response to bland, manufactured pop music and bland manufactured telly. It used an ad slot in The X-Factor final (the most expensive on TV) to run a music video from the ‘world’s first amputee pop artist’ Viktoria Modesta.

Channel 4 highjacks the X-Factor final