Signal6 Jan 2015
Niche perfumes enter the mainstreamIn the perfumery at Printemps in Paris or a boutique like Liquides and Nose, you may struggle to find a mainstream perfume brand. That's because with growing perceptions that mainstream scents ‘all smell the same’, high-end shops are swapping established scents for niche brands.
©(Vetiver Aromatics, 2014)
