With a preference for authentic fan-made goods over officially licensed merchandise, thriving fan art markets like TeeFury are changing how young people support their fandoms. With over 520,000 followers and 750,000 monthly visitors, can TeeFury bring fan art into the mainstream?

In 2013, Gen Y helped grow sales of licensed merchandise to $51 billion in the US and Canada. Determined to raise their children in their own geeky image, Gen Y parents are introducing them to their pop-culture interests at a young age. How are these geeks reinventing family time?

Under pressure from digitisation, music labels are seeking alternative sources of revenue. One Direction has transformed merchandising into a multi-channel branding operation that covers everything from phone covers to fake nails.

TV dramaScandalhas an enormous following, largely thanks to protagonist Olivia Pope - a lawyer whose trouser suits are as impressive as her legal prowess. Now the show has teamed up with US label The Limited to create a line of “fearless fashion for ladies who lead.”