Regular health checks and acupuncture, gourmet food, premium hair dye, and miniature jewel-encrusted garments. These are the luxuries that the beloved pets of China’s middle class have grown accustomed to, and their doting owners are spending billions on their upkeep.

Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

A new class of upmarket 'pet parents' – who treat their dogs and cats like children – are ditching traditional pet foods in favour of more premium offerings. In turn, new innovations like 'fresh from the fridge' and 'personalised nutrition plans' are catching on.

City rental properties often have strict policies against pets. Seeing an opportunity to unite cat-lovers with their feline friends while supporting the local community, Lauren Pears is opening Lady Dinah’s Cat Emporium: London’s first cat café.