While WhatsApp wins over the West and WeChat conquers China, messaging app LINE has taken Japan by storm. With 400 million users worldwide, and 52 million in Japan alone, LINE's bright and vibrant customisable stickers are hugely popular – but can they really replace text?

As having a strong work ethic is increasingly valued and respected, being hard-working no longer means you’re a geek. On the contrary, it's becoming a preferable lifestyle choice.

The way teens create identity is changing. With more tools to express themselves, access to a world of information and subcultures that bloom and wither in a matter of days, affiliation to traditional tribes has become less important.

Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?