Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

In the UK, 29% of girls are overweight. In the US, 36% of black girls, 37% of Hispanic girls and 29% of white girls are overweight or obese. But why are the numbers so high? How can girls be taught healthy attitudes, and encouraged to try sport from their first day at school?

Women's fitness and wellness is an increasingly sexualised industry, characterised by an obsession with an enhanced physical appearance. But how do real women feel about the sexualisation of wellness? Could the allure of feeling sexy encourage more women to work out?

“When I grow up, I will be the prettiest girl,” says the little girl. “If I put on weight, I will not eat. If my boobs aren’t big enough, I will get an implant.” It’s a bleak aspiration, and one that The Body Shop wants to change by rebuilding conventional ideas of beauty.