“I'm not a businessman, I'm a business, man,” raps Jay-Z. Collaborating with Samsung for the release of his new album, he's becoming a media empire – making money for himself, kudos for Samsung, and social currency for his fans.

Under pressure from digitisation, music labels are seeking alternative sources of revenue. One Direction has transformed merchandising into a multi-channel branding operation that covers everything from phone covers to fake nails.

Would you pay extra to see your favourite band soundcheck before the show? Or get a limited edition poster if you download a track legally? Many would, and that’s the premise for Modlife, a platform launched by Tom DeLonge as he watched the industry shift while in former band Blink 182.

Over 254,000 people in the UK and US torrented the Season 4 finale ofGame of Thronesin just one hour. To tackle this behaviour, HBO launched HBO Go, letting people access the channel cheaply on their phone or tablet. But will it really stop people streaming illegally?