The snacks market is booming, and discerning consumers want to be inspired and surprised as they seek more than the usual nutritional sustenance or standard tastes. What they really want to consume is an emotional connection.

As society becomes more pressed for time, snacking is convenient and quick. With diet-conscious consumers looking for healthier options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between food and drink.

While other service-based industries in Sweden are struggling, cafés are doing better than ever - the industry increases 10% every year, and in 2013 it took in 5.4 billion SEK. But why are Sweden’s cafés so successful? The answer might be cultural.

Health-conscious consumers are always seeking quick, healthy snacks, and now Wheyhey is launching a push-up version of its flagship product – protein-rich, fat-free frozen yoghurt. The brand hopes to appeal to a market of gym-goers who want to snack on the move.