While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.

High-end Japanese department stores Takashimaya and Daimaru are the latest in a long line of firms making excuses for mislabelled food, further threatening the country's reputation for safe, high-quality food produce.

“Forgettable” is hardly a report people want to hear from reviews of a $250 meal from a Michelin-starred restaurant, but thanks to the wild west world of online reviews, no kitchen is safe. In Japan restaurateurs are furious, as negative reviews take knock-on effects for their businesses.

Economic turmoil and concerns about health have made this a turbulent time for the fast food industry. We went to London branches of McDonald's, Burger King and Subway in order to find out how consumers perceive and experience fast food.