Angelina Jolie famously had a double mastectomy after a DNA test led her to discover that she has a 87% genetic predisposition to breast cancer. As similar kits are becoming available at home, and people become more aware of illness, could the way they give to charity change?

Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

There are over 1.5 million charities in the US alone. We're bombarded by new campaigns and donation requests, both via Facebook and in the street – but it's hard to know who to give to. Dollar a Day lets people “spread their bets”, donating one dollar daily to a range of non-profits.

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?