India's array of indigenous exotic fruits may be the stuff Western smoothie drinkers' dreams are made of, but Indians are choosing packaged fruit drinks over fresh fruit juice as branded juice takes off, despite being more expensive.
Juicing fruits was first popular in the '70s, and it's now regaining a lot of traction. Lakeland reported a 4,000% increase in juicer sales in 2013, showing a real enthusiasm for DIY-ing it. But when the enthusiasm runs out, people are turning to Vegesentials.
While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.
From Assam to Darjeeling, India has long been associated with tea drinking. But while the tea category has stopped growing, green tea is bucking the trend. Fuelled by health-conscious Indians, demand for green tea is growing at 60% year-on-year.
A decade ago, wellness in India was limited to hair and skin products that kept people looking young. Now, its health and beauty industry is expected to be worth $16 billion by 2015. How are India’s Gen X and Y combining nutrition, fitness and alternative therapy to both look and feel good?