After years of research LEGO has launched LEGO Friends, a surprisingly pink line for girls aged five and over. It is the first time Lego has re-engineered its product for this market; how should they respond to criticism?

Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

Swedish kidswear brand Mini Rodini combines bright, colourful prints with a staunchly ethical mindset – but as a mid-range label, why is it capturing the interest of some of Hollywood's biggest stars?

Swapping the passive Disney Princess for two powerful female leads has helped Disney'sFrozenbecome a global phenomenon. In Japan, where sexism prevails, the film's popularity has soared as it connects with a new generation of women.