Aimed at couples who don’t have the time to organise a romantic evening, subscription service Unbox Love promises to deliver fun dates in a box every month. Each box costs $50, and provides detailed instructions for a creative date.

Until the ’80s the notion of romance didn’t really exist in China. But now, Roseonly, a luxury florist, is not simply selling roses to lovers but insisting that its customers define themselves as soulmates. How did schmalz become so popular in a country with a flourishing mistress culture and creeping divorce rate?

As part of its 2014 Valentine’s Day campaign in Japan, Godiva is encouraging people to use facial language instead of texts to send a message to their loved ones. Using a ‘Wink & Smile Booth’, people can create a digital message.

From toothbrushes to paper clips, Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves. It taps into a growing trend: self-gifting.