Despite living in a digital age where anything from a pair of shoes to a car can be bought online, Aussies are going back to shopping locally. Half the population say buying local is the most important thing to do to strengthen the economy in 2015.
Bad Frankie: a local watering hole for Aussie artisans
case study·
6 Jan 2015
Mexicans have tequila and tacos. Americans have bourbon and hamburgers. But what are Australia's iconic food and drinks? Bad Frankie, a craft spirits bar in Melbourne is serving up Tasmanian whisky and ‘jaffles’. Can it get Australians taking pride in their local cuisine?
Why Australians want faster food and speedier shopping
report·
10 Dec 2014
The sun-worshipping, beach-dwelling, slow-living Australian stereotype has never been less accurate. Tech-based solutions and on-demand services are creating an expectation of convenience. But while brands cater to the speed with which Australians consume, are they at risk of sacrificing an emotional connection?
As people become disenchanted with traditional institutions, brands from T-Mobile to Urban Compass are showing their 'human' side. Catering to the new mindset is The Sunday Assembly, a growing network of “radically inclusive” secular congregations.
Are Australians still beach mad? How is the face of the average Aussie changing? In our 2014 / 2015 cultural snapshot of Australia, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.