From e-cigarettes to Coke Zero, people see ‘light’ alternatives as healthier – based not on the ingredients, but on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?

With one of the highest levels of beer consumption in the world, drinking is part of German culture. But in recent years appetite for beer has been declining, with 2013 being the 7th consecutive year sales have dropped - and people are turning to non-alcoholic alternatives.

Over 80% of UK adults agree that looking after their health is important and almost 50% will pay more for a low calorie drink. But we are a contradictory nation; sugary cola represents over half of all pop drunk. When and why are people choosing to drink healthy over swigging down a sugar hit?

When scanning the soda aisle in the US people generally come across three flavours – cola, lemon and lime. Oh, and root beer. But DRY Soda founder Sharelle Klaus says tastes are changing, so she's created a soft drink with flavours that cater to more adventurous palates.