Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

Are you tech savvy or a luddite? Do you prefer to jet set or stick to the continent? And what do these lifestyles mean for the future of your skin? Sk:n Clinics has collaborated with futurologist Ray Hammond to provide an insight into what the future of skincare could look like.

'Prevention is better than cure' is the approach Millennials are taking to healthy ageing. The sales of supplements, vitamins and brain games that 'keep the mind young’ are increasing in the US, and it's not just Baby Boomers, either – 18- to 36-year-olds are too.

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?