Each year, Muslims worldwide observe Ramadan. It's the month when brands spend the most on marketing to Muslims, hoping to attract customers breaking their fast in the evening. Having already launched an Arabic website and stores in the Middle East, DKNY introduced a Ramadan collection in July 2014.

Middle Eastern youth are torn between extremes. Respectful of their conservative elders, but yearning for 'cool' Western culture - whose MTV-style visuals and Islamophobic undercurrents are causing increasing contention.

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.

Will premium brands step up to the luxury level? How will shoppers become more savvy in their spending? In what ways will luxury brands react to ‘digital’ and how do UHNWI really shop? As part of our Expert Outlook 2015 series we speak to three luxury experts about the promise of exclusivity, supreme quality and everything bespoke.