80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?

Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

Sometimes there’s nothing better than indulging yourself. But as the desire to do good with minimal effort spreads, people are looking for that perfect medium between self-indulgence and selflessness. Enter One Hope Wine, part of California’s growing ‘cause brand’ trend.