France takes its food waste seriously. In 2013 the French government set out targets to cut it in half, since currently ten million tonnes are unnecessarily thrown away each year. Joining the anti-waste movement is JustoClic – an app that'll find unsold goods a home.

Food waste from restaurants and supermarkets in the US represents $165 billion of missed profit. Responding to this, PareUp caters to a conscious clientele by partnering with cafés and stores to promote surplus unsold foodstuffs, reducing waste and passing on discounts.

Between 30% and 50% of the world’s food is wasted. As food concerns and interest in ethical living continues to grow, are we becoming more open to eating less-than-perfect ‘ugly fruit’ or dining at a ‘past its sell-by date’ restaurant? But is food waste really good enough to eat?

Nearly 40 million tonnes of food is wasted a year in the US alone, and worldwide this number is two billion tonnes. With interest and concern about food waste continuing to rise, brands are beginning to take notice - like Sainsbury's and its store entirely powered by waste.