At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.

Are Britons still as proud of their nation? And what’s the latest food craze? In our 2014 / 15 cultural snapshot of the United Kingdom, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

Why are we no longer doing a weekly supermarket shop? How come none of us can resist a bargain? Why is posh packaging becoming so important for online retailers and how are our communities shaping the way we buy?

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?