The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author ofThe Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

Which skills do parents encourage their kids to prioritise? Maths? Science? Common sense? Actually, new research conducted by Pew suggests that – in America, at least – parents believe ‘soft skills’ like communication and teamwork are the most important.

If you can’t measure it you can’t manage it, goes the famous mantra. More of us than ever are applying to our health and diet – using fitness bands to keep track. But does it work as well in the office? New research suggests not, as employees actually become less productive when monitored.

Google has already conquered the digital realm, and now it wants to remodel the physical world. Having drafted in some of the world’s most ambitious architects, the plan for its new HQ is a multi-use community built from scratch, for Googlers and non-Googlers alike.