Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

Allergen – a manufacturer of Botox – has conducted research that reveals underlying shifts in attitudes to plastic surgery, as the trend towards ‘looking dramatically younger’ falls out of favour with women. So what’s taking its place?