Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to 'young', 'unsophisticated' music like rock and pop, how is this unprecedented shift affecting seemingly unrelated purchases?

By 2045, it’s predicted that there’ll be seven million people aged between 65 and 84 in Australia – up from the current 3.1 million. And in turn, the need for healthcare is growing. But it's putting pressure on seniors' wallets. Could there be a solution in technology?

More than 25% of the Japanese population is over the age of 65. With a low birthrate and increasing life expectancy, that figure is only set to increase. Japan is renowned for its respectful and traditionally regimented attitudes towards seniors, but what does it really mean to be ageing now, in the world’s oldest population?