Knowing how to code is an increasingly important skill, but getting a young child enthusiastic about programming isn’t easy. Can gamifying the education process with toy robots help create a new generation of computer scientists?

As people become increasingly dependant on technology, parents are anxious to equip their kids with the tools they need to adapt. How? By teaching them the basics of software programming.

After hitting a brick wall in the early 2000s, LEGO worked its way back to the top of the toy industry with innovation and co-creation. David Robertson, Professor of Innovation and Product Development at Wharton, explains how.

What kind of toys appeal to the digital natives? Is there any space for old favourites? Volatile sales are causing iconic toy brands to reassess what exactly they sell, as toymakers face a shrinking market of kids that are growing up fast.