A new campaign from Nike converts the distances participants run into tangible rewards. By introducing an element of gaming, the brand is encouraging greater loyalty and creating an Alternative Currency that revolves around sweat, not money.

The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?

As people embrace new ways to exchange value without money, in the run up to Valentines Day, a spate of brands are letting customers pay with anything from a cuddle to a fist-bump. As PR stunts, they're working. But in practice? They're a little awkward.