One third of shoppers say jeans are the hardest garment to buy because it's very difficult to find the perfect fit. Offering 400 sizes, start-up Qcut promises a product that will fit 99% of women, disrupting the apparel industry and destroying one-dimensional body image ideals.

Fashion is having a 'plus-size' moment - and it's about time, seeing as the average American woman is size 14 (UK size 18). But what's causing this change? Most of the curvier forays into fashion have been courtesy of Candice Huffine, the ultimate muse in a 'skinny' world.

In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message:au naturelis best. But is it anything more than a PR stunt?

“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazineElle'rebrand' feminism?