A controversial medical practice popular in the 1970s is making a splash in American homes. Floating centres are popping up around the world, and Zen Float is hoping to bring Restricted Environment Stimulation Therapy (REST) to your front room. But who wants to float at home?

Why are women restyling themselves as ‘protein princesses’? How is the way we think about old age changing? Why do people want to turn their data into diagnoses, and how are beauty communities disrupting the industry?

With 100,000 health apps on the market, people are increasingly tracking their vitals on their smartphones – signalling new opportunities for health brands. A partnership between America’s largest pharmacy chain Walgreens and health service WebMD capitalises on this behaviour.

Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?