From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.

Mobile commerce is still unchartered territory for many retailers, but it’s predicted to be worth more than $3 trillion by 2017. 'Tinder for shopping' app Grabble is luring shoppers in with a swipe-based interface that brings a whole new meaning to the term ‘impulse buy’.

Neuroscience has been evolving and the application to market research is more useful now than it has ever been. What can looking into the brain of consumers teach us? Stats from the Super Bowl analysed and what’s coming in the future.

Only 0.6% of online shopping is driven by social media, compared to e-mail, which drives 27%. Can Facebook’s Buy button, integrated into newsfeeds, encourage people to spend more when they're on social media? And are retailers really welcome on such a personal platform?