As the world goes mobile, almost every brand has a social media presence. With 15-second Instagram videos set to dramatic music, the BBC is taking a modern, bite-sized approach to news that’s ideal for small screens.

You’ve gotten hold of an Apple Watch, but what do you do with it? That’s the question for brands eyeing up the next big tech platform. Do people want to read on it? And if so, how do you tell a story on a screen barely bigger than a 50 pence piece?The New York Timescould have the answer.

Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?

There are endless business, psychology and self-help titles that claim to make you smarter, more productive and happier. But who has time to read them all? Berlin-based start-up Blinkist wants to ‘serve curious minds’ by letting busy people read more in less time.