Signal19 May 2015
H&M joins the high street make-up movement

High street chain H&M has launched itself into the beauty market. Set to arrive in autumn 2015, Sara Wallander, concept designer for H&M Beauty, describes it as "Fashion for the face". With make-up becoming an integral part of fashionable self-expression, can H&M capture a space in the market?

H&M joins the high street make-up movement