In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?

Adolescence now typically ends at 25. Are Millennials so intent on delaying adulthood that they want the films they watch and the music they listen to now to be the same as when they were teenagers? Is nostalgia for the ‘90s driven by a desire for simpler, easier times?

Water-cooler chat used to be dominated by last night's TV, but now people are discussing pop science and the latest Brian Cox viral. Over 450,000 people tune into TED Talks every day, while homemade science videos have millions of views. So how has YouTube made science sexy?

When you think of pens, you might think of Parker. When you think of notes, you'll probably think of Post-it. And when you think of notebooks, you think of Moleskine. But how has the traditional paper brand managed to successfully reinvent itself in the digital age?