Having reshaped the British grocery landscape, discount supermarket Lidl has announced its first fashion line. As competition for ‘top UK supermarket’ steps up, is selling jeans next to the milk aisle now non-negotiable? And what does it say about our changing shopping habits?

As UK shoppers adopt an increasingly frugal mindset, the perception towards value products is changing. Despite traditional ideals, the majority of Brits now consider supermarket own-label products to be on par, and two in five consider them better, than branded equivalents.

With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

Already the world’s largest online retailer, Amazon is growing exponentially. And with a range of subscriber perks, Prime is where it’s at – it's gained 40 million new members this year. But now, Amazon is offering Prime members deals that undercut some of its merchants.