Signal9 Jun 2015
Mexico's 'internautas' aren't shopping online

In Mexico, the term 'internauta' refers to anyone with an internet connection. But despite the fact that more than 65 million of the country's residents will qualify as internautas by the end of 2015 – more than any other country in Latin America – Mexico's e-commerce industry has yet to take off.

Mexico's 'internautas' aren't shopping online