Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

Are you tech savvy or a luddite? Do you prefer to jet set or stick to the continent? And what do these lifestyles mean for the future of your skin? Sk:n Clinics has collaborated with futurologist Ray Hammond to provide an insight into what the future of skincare could look like.

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

One in ten women over the age of 45 are worried about getting old. But while they're wealthy and eager to spend, beauty brands often don’t make the most of this market. In the absence of big players, niche brands armed with social media are putting older women back in the limelight.