More people are loving shopping at discount supermarkets for good food at great value, but some still don’t trust them. Lidl has quietly launched a pop-up restaurant called Deluxe in London for the run-up to Christmas in a bid to convince people of the quality of its food.

Craft breweries have radically shaken up the beer industry. Mass produced options like Bud Light are being challenged by craft beers that promise to deliver better quality and a more authentic brew. But what if you could turn an ordinary pint into a craft beer with a product not unlike a tea bag?

Just like beer before it, spirits are getting the craft treatment. Tapping into the emphasis on quality over quantity, Diageo has launched an accelerator programme to raise the next generation of craft distilleries. But why isn’t Diageo just creating its own premium brand?

At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.