Typing has made handwriting seem pointless, if not quite completely obsolete. So why are people continuing to buy and use paper notebooks? A new study proves that handwriting enthusiasts are not just hopeless romantics, but actually have a legitimate reason for preferring ink on paper.

When you think of pens, you might think of Parker. When you think of notes, you'll probably think of Post-it. And when you think of notebooks, you think of Moleskine. But how has the traditional paper brand managed to successfully reinvent itself in the digital age?

In a world where Kindles, tablets and electronic notebooks are a constant threat to the livelihood of the traditional pen and paper, premium notebook manufacturer Moleskine is adapting. Enter the Livescribe Notebook – a notepad that backs up every doodle on a companion app.

In his 2015 bookGamechangers, innovation expert Peter Fisk provides 100 case studies of businesses that have won the game, changed the game or even invented their own games via new strategies and innovations – from global giants to small start-ups. So what makes a game changer?