Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

Gen Yers don’t have the most disposable income to spend on beauty, but that doesn’t mean that they're buying any cheap product. A new survey reveals that it’s quality they shop for – as much as value – and demand for the best-performing products is benefiting premium brands.

Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

While it may seem that paying for celebrity endorsements will instantly make an item popular, many people actually distrust celeb campaigns, especially when it comes to beauty products. Instead people are more likely to buy a lipstick if family and friends recommend it.