The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?

According to research cinema admissions have dropped by 8.3% between 2012 and 2014. In the UK alone the box office fell by 15%. As more and more movies leak online or are added to streaming services quicker than ever, how can cinemas retain their audiences?

Over the past ten years nothing much has changed about a trip to the cinema, other than the price. But with 62% of moviegoers saying prices are too high, it’s no surprise that attendance is falling. Could an app introducing dynamic pricing lure film lovers back to the big screens?

From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.