As the world goes mobile, almost every brand has a social media presence. With 15-second Instagram videos set to dramatic music, the BBC is taking a modern, bite-sized approach to news that’s ideal for small screens.

Video on demand might have changed when we watch television, but press play and the experience is pretty much the same as ever. Now, the BBC want to make online TV a medium in its own right, with original interactive content. And they want the public to help them test it.

David Smith works for BBC Switch, producing The 5:19 Show. We interviewed him about the type of content he helps create, curate and commission for an audience of 12 to 17-year-olds.

If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?