Religious people can find that everything from ethical codes to long-term decisions are affected by their choice to believe. Yet despite the fact these belief systems hold such weight over those that adopt them, marketers and media outlets alike shy away from religion. Why?

A recent US study suggested that devout individuals are less swayed by consumer culture as they are sufficiently fulfilled by their faith. We evaluate the tensions – and opportunities – at the intersection of branding and religion.

We discuss attitudes to religion and spirituality with Gen Y and ask them: what's the meaning of life?

People are increasingly risk-averse. The world is actually safer than ever, but conditioned by headlines and ‘what if’ scenarios, people need safety nets to feel they can take risks – be that in the form of insurance coverage, wealthy parents or religion.