Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to online dating sceptics and millennials alike by minimising the chances of rejection.

In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.

Between life-long monogamy and the dirty business of cheating lies a third option; one that’s being adopted by an increasing number of Gen Y couples. ‘Monogamish’ couples openly take on extra relationships, and recently launched dating site OpenMinded is hoping to help them do it.

Conducting detailed interviews with its members, accompanied by glossy photoshoots, im gegenteil is rallying against the ennui of traditional dating. But is this approach simply masking realities behind pretty packaging? And will it change the way Millennials look for love?